Thursday, January 10, 2008

Family Togetherness at the Supermarket

Because of the very fast-paced lifestyle people lead here in America - working two or three or more jobs during the week, doing household chores and other errands on the weekend – people find it difficult to make time for themselves. And for kababayans who are used to a Pinoy value called “family togetherness,” it’s doubly harder to make time to get together with other members of the family.

Luckily, Island Pacific supermarket understands.
“Weekends are precious. Always very short but very important. We know that’s the time most of our patrons come to the market to buy their groceries and supply for the week. But we also know that it’s the only time kids are home from school and most parents are off from work so we think of ways to enable them to spend time together,” said Tracy Lim, Island Pacific Supermarket Advertising Manager
 
In their efforts to bring families closer together by giving them more time to spend with each other, island Pacific Supermarket in Panorama City, through the Kababayan Community Center located inside their establishment, is pioneering the concept of “market and more” for their consumers. What usually happens is that dads or sons drop off their moms to the market while they go and do other errands. After about an hour or two, they pick up the mom and help her load the groceries into the car. Or, the mom or sister would go to the salon while the dad or brother goes around the market to fulfill the family grocery list. But because of “market and more” concept, families are now able to enjoy the supermarket experience.

In the past, Island Pacific in Panorama City has staged a movie screening and free concert.
 
“I am a big fan of Juday. Kahit sa Pilipinas pa lang, hindi ko pinapalampas ‘yung mga palabas niya. So buti na lang nabalitaan ko na may palabas pala ng ‘Ploning’ sa Island last month. So nung namalengke ako, sinama ko ‘yung mga anak ko para makapanood kami ng sine. Sinamahan nila ako mamili. Tapos nanood kami ng sine. Libre pa. Isang punathan lang. Menos pa sa gas,” said Anabelle Gaddi of Northridge.
 
“Nakakatuwa nung nagkaroon ng concert dito si Marco Sison at si Patricia Javier. Nagpunta kaming mag-asawa dahil gusto ng misis ko mapanood si Marco. Ako naman, siyempre si Patricia,” said Efren Legazpi of Panorama City.
On January 17th and 18th, Island Pacific Panorama City – The one store that saves you more -  gives people yet another reason to go to the supermarket as a family. Spend time with family members as you navigate the Food Booths inside the Kababayan Community Hall where vendors are giving free tastings and samplings of their products.
 
In addition to this, there will be free entertainment from a family of singers – world class Pinoy Jazz artist Mon David will be sharing the stage with his son and daughter – Carlo and Nicole David, in a very rare yet memorable moment not just for the audience, but also for the David family. 
 

Mon David
Nicole and Carlo are Pinoy siblings to watch out for. Though both fresh in their twenties, the two don’t appear to be newcomers in the scene as they exhibit maturity and creativity in their music. Being middle children of acclaimed International Jazz singer Mon David, Nicole and Carlo have been immensely exposed to music since they were kids.
 
Carlo and Nicole David
Nicole started guesting in her dad’s shows at the age of 12, and has then been exploring various fields of the performing arts. She was a part of the Ateneo Glee Club, did several musicals, singing and hosting gigs, and was a student leader in high school. In 2007, she graduated cum laude from Ateneo de Manila, Philippines, with a degree in Communication Arts.
 
Carlo, on the other hand, knew from the start that music was going to be his life. He played the piano until his teens, and then moved on to drums and guitar. Eventually, his love for singing unfolded, which makes him a multi-faceted artist. He attended the University of the Philippines’ College of Music, majoring in Composition.
Nicole and Carlo have recently discovered their passion in collaborating and writing their own music and material. They have found music instrumental in expressing their heart’s desires and in connecting to their present and future audience. They formed a band in the Philippines and started gigging around the Metro in 2008. They are now busy cultivating their craft and preparing for recording of their debut album. This unstoppable young breed of talent is raring to make their presence felt, both in the Philippines and to rest of the world.
 
Catch them at Island Pacific Supermarket with their father, Mon David, on Sunday, January 18th 2008.

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